Recess STL
When a young family approached Atomicdust for help bringing a new concept to St. Louis, we created a brand that strikes the right balance between nostalgia and modernism, action and relaxation, indoor and outdoor, family-friendly and adults-only.
Saturday every day.
Inspired by backyard barbecues, basement hangouts and leisurely Saturdays, we designed a brand identity using classic colors and juxtaposing retro and modern type. A repeat pattern with blacktop game chalk drawings signals the recreational vibe and adds texture and depth.
Branded inside and out.
Inspired by backyard barbecues, basement hangouts and leisurely Saturdays, we designed a brand identity using classic colors and juxtaposing retro and modern type. A repeat pattern with blacktop game chalk drawings signals the recreational vibe and adds texture and depth.
Recreation goes digital.
A simple splash page with an inviting description of Recess’ atmosphere and links to social profiles whetted appetites until a fully developed website was ready to launch. With only a few pages (the goal is to get people offline and onto the courts), the full site gives visitors a chance to glimpse the games, sign up for events and book parties.
Open for business.
Recess opened to immediate success, the city eager for a new option to kick back and relax.
